[Melbourne] Max Brenner

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Max Brenner

Add*: Shop OE5, Central Shopping Centre, 300 La Trobe Street, Melbourne VIC 3000
Tel: (03) 9662 4442
Hours: [Mon-Thu] 8am~10pm [Fri-Sat] 10am~12pm [Sun] 10am~10pm
Price: [drinks] 5.00~8.20AUD [desserts] 6.50~19.00AUD
Website: www.maxbrenner.com.au
Visited on: 2012-04

I’m actually not too crazy about chocolates and chocolate desserts (gasp, did I really just admit that?), but I still found myself standing at a Max Brenner boutique and utterly disoriented about what to order…Waffles drizzled with pure chocolate? Chocolate mountain cupcake? Chocolate pizza with a crunch? Chocolate souffle? Dreamy chocolate cloud? My gosh, life is tough.

*Various locations available. Check website for details.

But first, here’s a short blurb on Max Brenner. This popular chocolate boutique chain was founded in Israel (yes, Israel, not the U.S. and not Australia) in 1996 and now has stores in Israel, the U.S., Australia, Singapore, and the Philippines. What you can expect to find here: a wide range of chocolates, chocolate beverages, chocolate desserts, and other chocolate-related items – all in a warm interior colored in…chocolate.

At the recommendation of the staff, we ordered a Tutti-Frutti Waffle (14.00AUD/one, 18.50AUD/two) to share. What it is: warm belgian waffles drizzled with pure melted chocolate, served with ice-cream (choice of chocolate or vanilla), fresh strawberries, and bananas…a combination that’s hard to disappoint. Though the waffles were not as good as the ones I had in Seoul, they were satisfying and I imagine quite irresistible for those with a chocolate craving.

For drinks, I was tempted to order a hot chocolate, but decided to go with a Mocha (6.00AUD) to balance out the sweetness. Drinks are served in “hugmugs”, named as it is because your hands hug the mug was you hold up the drink. Cute of corny?

Here’s my friend’s Italian Thick Chocolate (6.00AUD). It’s very sweet and very rich, so I personally wouldn’t go for this if you are also having a chocolate desserts on the side…unless you are a true chocoholic, of course.

Max Brenner is a bit pricey for what they serve, but no one seems to mind – the shop was packed even when we visited late on a weekday evening. A bonus is that the shop opens till midnight on Fridays and Saturdays, so if you are craving desserts at late hours, this is where you can head to.